GEO-TARGETING IS A COMPLEMENT TO YOUR DIGITAL MARKETING CAMPAIGN. IT CAN NARROW DOWN THE FIELD FOR YOUR ADS AND PROVIDE A HIGHER RATE OF RETURN BY PRE-QUALIFYING CUSTOMERS THROUGH THEIR SEARCH LOCATION.
What Is GeoTargeting ?
Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.
By definition, geotargeting is the practice of delivering content to a user based on his/her geographic location. This can be done on the city or zip code level via IP address or device ID, through GPS signals, geo-fencing, and more.
Marketers geotarget users on their always-present mobile devices because each person’s location has something to say about their environment and their mindset at a given time — which makes it easier to deliver relevant ad content. The more relevant an ad or offer is, the more likely it is to drive what the marketer wants: a sale.
The idea behind geotargeting is that understanding a consumer real-time location helps marketers achieve the holy grail of delivering the “right message at the right time.” In a simple example, an adult customer visiting car dealerships is likely interested in buying a car and serving a local Toyota ad to this customer more likely to be successful.
Serving a Toyota ad to someone at (or near) a local car dealership is an example of geotargeting on a hyperlocal level. But it applies on a larger scale, too.
Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and no commitment consultation contact DigiROI Marketing.