What is “MicroProximity” Targeting ?

This real-time, hyper-local geo-targeting allows you to serve ads to customers while they are at a specific location on a specific date or date range.

QUALITY LOCATIONS + QUALITY DEVICE LAT/LONG = QUALITY TARGETING

Microproximity Targeting offers the ability to serve real-time ads based on a location of any device within a defined 100-1000 meter proximity or fence. It offers the ability to target outside the U.S. Radius Mapping: Precise real-time location data is matched with an appropriate radius to draw scale and create your geo-fence.Radius can be down to 1 meter. OR, select a category of businesses. For example, target every college or university in an area.

MicroProximity Targeting Strategies :

LOCATION TARGETING -

Reach consumers while they’re at specific locations, stores, offices, etc.

CONQUEST VISITOR TARGETING -

Reach consumers who have visited your competitor’s locations.

AREA TARGETING -

Bring potential customers in or ask them to come back when they’re nearby.

ACTIVITY & INTEREST TARGETING -

Reach consumers based on category of store they’re in, like coffee shops, bars, restaurants, etc. Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and no commitment consultation contact DigiROI Marketing.

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