What is “MicroProximity” Targeting ?
This real-time, hyper-local geo-targeting allows you to serve ads to customers while they are at a specific location on a specific date or date range.
QUALITY LOCATIONS + QUALITY DEVICE LAT/LONG = QUALITY TARGETING
Microproximity Targeting offers the ability to serve real-time ads based on a location of any device within a defined 100-1000 meter proximity or fence. It offers the ability to target outside the U.S. Radius Mapping: Precise real-time location data is matched with an appropriate radius to draw scale and create your geo-fence.Radius can be down to 1 meter. OR, select a category of businesses. For example, target every college or university in an area.
MicroProximity Targeting Strategies :
LOCATION TARGETING -
Reach consumers while they’re at specific locations, stores, offices, etc.
CONQUEST VISITOR TARGETING -
Reach consumers who have visited your competitor’s locations.
AREA TARGETING -
Bring potential customers in or ask them to come back when they’re nearby.
ACTIVITY & INTEREST TARGETING -
Reach consumers based on category of store they’re in, like coffee shops, bars, restaurants, etc. Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and no commitment consultation contact DigiROI Marketing.