Search re-targeting pursues user audiences based on previous keyword searches conducted on search engines such as Google, Yahoo! and Bing.
This strategy provides a great one-two punch by aligning your Search Engine Marketing (SEM) with display advertising, thus fusing the power of intent with repeated brand exposure.
Search Targeting – How Does It Work ?
If a potential customer does a keyword search for “Nike Air Max Sale”, …the search might yield several big-named advertisers using SEM to target the same keyword making the smaller, local retailer struggle to be noticed.
Retargeting specific searches allow tailored ads personalized to the consumer conducting the search to appear no matter where they are on the network.
Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and no commitment consultation contact DigiROI Marketing.