What is Pre-roll ?

The name of an online video commercial that appears prior to an online video, it is typically :10, :15 or :30 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content. Pre-Roll Video Creates Higher Brand Recall Pre-roll video increases brand recall and has a positive impact on all devices.

1. Increase favorability

2. Boost brand association and engagement

3. Drive intent to purchase advertised product

Pre-Roll Drives Click-Thrus

4. :30 Pre-Roll Click-Thru Rate = 87% Above Industry Average

5. :15 Pre-Roll Click-Through Rate = 371% Above Industry Average

Audience Targeting Options

Frequency Targeting:

Control frequency, limiting or increasing the number of times your ad is viewed.

Content Targeting:

Only interact with a user interested/viewing content relevant to the target consumer

Day Parting:

Control when a user is able to see your sale message

Behavioral Targeting:

Target consumers based on their behavior and tracked interest online.

Demographic Targeting:

Target a specific age, income and/or gender when trying to reach your consumers.

Geographic Targeting:

Target a user based on their location, available at zip, city, state, country and radius. Custom geo fencing also available.

IP Targeting / Device ID:

Target a user based their computer location.

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals. For more information and no commitment consultation contact DigiROI Marketing.

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