IP Targeting

What is IP Targeting?

IP targeting focuses internet advertising to consumers based on their Internet Protocol (IP) address. Our IP targeting solution allows you to target your desired audience down to their individual address. We select the IPs based on your existing database, which must include first name, last name, address, and zip code.

Extensive Reach

Reach over 250 million individuals and over 18 million businesses in the U.S. and Canada.

Data Rich

Define audiences with over 14,000 consumer and business variables.

IP Targeted

Isolate your target audience on a granular level.

Device Independent

Extensive reach to all internet-enabled devices (i.e., computers, tablets, smartphones).

How to Use IP Targeting

Use your customer list to IP match.

By using a patented data matching process, which protects the privacy of the household while allowing the user profile tied to a specific IP to be examined, we can match an existing customer list (names, addresses, phone numbers) to IP addresses, thus allowing ad impressions specifically tailored to your existing customer base.

Use a list of B2B Targets

By providing the business name and address, we can match to IPs for a specific business target. Then, we will serve digital ads to entire companies, college campuses, hotels, trade shows, conventions and other venues where masses gather via the location’s IP addresses.

ZIP Code IP Targeting

Provide us a list of zip codes and we can reverse append to serve ads to IP addresses within those zip codes.

Pre-Movers/New Movers

Provide zip codes or city names for new movers you’d like to reach in a specific area.

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.

For more information and a no-commitment consultation contact DigiROI Marketing.