Search Engine Optimization

A digital marketing agency focused on performance and results.

It can narrow down the field for your ads and provide a higher rate of return by pre-qualifying customers through their search location.

Why Do Businesses Need SEO?

90% of the purchases we make still happen in store or with local providers, and a majority of these buying decisions start with a local mobile search. Source: retaillive.com.

What is SEO?

SEO is the process of making websites and pages technically sound and contextually relevant for both the user AND the search engine in order to improve rankings, drive traffic and increase awareness in the search engines.

Local SEO vs. Organic SEO: Local SEO is about your LOCATION being found on maps and most mobile searches. We optimize CATEGORIES on Google My Business. It is also geared towards mobile and tablets to improve REACH and RELEVANCE within Google My Business so our clients can be found when people are on the go. For local SEO, Google is seeking out relevant and trusted locations. It wants to know that the businesses are truly part of the local community. Local SEO focuses on getting businesses to show up in local search categories that are most relevant to the business (Think Mexican Food, Not Margaritas). Local Search results feed Google maps and most mobile search. It’s a DIFFERENT algorithm than organic searches. Organic SEO is about your WEBSITE being found on page one of optimized keywords searches.

We optimize KEYWORDS. With organic SEO, the goal is simply to rank as high as you can in the organic search results for certain relevant keywords. In traditional organic SEO, Google is looking for trusted content, rather than a trusted location. Google sees links to a site as an endorsement of that site’s content. Organic SEO focuses on getting businesses to show up in the organic search results – the emphasis is on keywords, relevant content and off-page links. The one constant in SEO is that it’s always changing. Those changes require us to be nimble and adjust. Our Organic SEO team works hard to evolve our product, process and people in order to stay ahead of the curve and drive client success.

Google search on iPhone

Let the digital experts at DigiROI create a digital ad plan that meets your needs and business goals.

 For more information and a no-commitment consultation contact DigiROI Marketing.