DigiROI Marketing can help find students, parents and professionals looking for colleges and universities of their choice and where they’re engaged—on their desktop, laptops, tablets, and smartphones.
47% of students are using a smart phone to research where to get their education. 70% of education are referred by search engines. 1 in 3 students use video to research schools. Their #1 activity is campus video tours.Source: Google & Nielsen Mobile US Education Research, Q3 2012 – Q1 2013, Compete, Inc., Custom US Education Study, Q3 2012.
A huge opportunityis search engine optimization. Colleges and universities can improve their search engine rankings by focusing on a proper website structure, good content development, and a strategic use of keywords.
DigiROI Marketing Category Targeting and technology is the most effective and turn-key way to get your message in front of students, parents and professionals searching for the college and university of their choice.
We can target students, parents and professionals across the web and through Geo-Fencing/Micro-Proximity technology and follow them home with Device ID marketing. We deliver your message to consumers meeting your criteria through OmniChannel Video and Display, Content Marketing, Behavioral Targeting, Search Retargeting, IP Targeting, Micro Proximity/Geo Fencing, Device ID, OTT/Connected TV, Pre-Roll Video, You Tube, Video Bundled Strategies, Programmatic Audio, Email Marketing, Website Optimization, SEO, SEM/PPC/Google Ads, Social Media, Audience Targeting, Geo Targeting, Ongoing Insights/Measurements – and more.
Increase enrollment with DigiROI Marketing!