Home & Garden
Home Services

Maximize the web and traditional media for those consumers looking to spruce up their garden and remodel their home.

DigiROI Marketing can help find consumers shopping for home & garden and home improvement services where they’re engaged – on their desktops, laptops, tablets, smartphones and traditional media. 

4 in 5

 

people use search engines to find local information.

50%

 

of those who search for a local store visit it that same day.

18%

 

who search for a local store make a purchase that same day.

Mobile searches are growing quickly across the home improvement industry. Over half of all searches come from a mobile device. Home Improvement percent of queries by device: smartphone 30%, tablet 13%, and desktop 57%Source: Google Internet Data.
DigiROI Marketing Category Targeting and Technology is the most effective and turn-key way to get your message in front of consumers shopping for home improvement services.
Father and Son gardening
We can target consumers shopping for home improvement related services across the web and through Geo-Fencing/MicroProximity technology and follow them home with Device ID marketing. We deliver your message to consumers meeting your criteria through OmniChannel Video and Display, Content Marketing, Behavioral Targeting, Search Re-Targeting, IP Targeting, MicroProximity / Geo-Fencing, Device ID, OTT / Connected TV, Pre-Roll Video, YouTube, Video Bundled Strategies, Programmatic Audio, Email Marketing, Website Optimization, SEO, SEM / PPC / Google Ads, Social Media, Audience Targeting, Geo Targeting, Ongoing Insights / Measurements – and Traditional Media.
 

Case Study

HVAC Company Recruits New Clients With DigiROI

Overview

A heating and air conditioning company was looking to target individuals with a need for HVAC services during the COVID-19 pandemic. It enlisted DigiROI to utilize Addressable Geo-Fencing technology to reach users at the household-level as they spent more time at home. The advertiser hoped to capitalize on the rise in consumers’ streaming habits, while also tracking physical visits to its business and achieving a CTR of 0.30%. 

Solution

The DigiROI team developed a comprehensive strategy of Addressable Geo-Fencing paired with both pre-roll video and large-screen CTV ads. The HVAC company did not have a relevant address list of homes to target, so DigiROI used its Addressable Audience Curation tool to curate a customized audience of households in real-time by choosing from more than 700 location and demographic variables. Together, the advertiser and DigiROI curated an audience of addresses in nearby postal codes featuring users who had household incomes of $70K+ and whose homes had air conditioning or heating units. The DigiROI system identified the exact size and shape of each property and automatically drew target fences around the addresses to target users at the household-level. The team then added a Conversion Zone around the advertiser’s physical location to track the number of users who received either a pre-roll or CTV ad and later visited the company.

Results

By blending pre-roll video with CTV ads, DigiROI generated 82 offline visits to the HVAC business for a Cost Per Visit (CPV) of $18.95. Additionally, the pre-roll campaign achieved a CTR of 0.37%—exceeding the advertiser’s goal of 0.30%—while the large-screen CTV campaign produced a Video Completion Rate (VCR) of 96%.

 

Results

82 Visits
Campaign Result

0.37%

 CTR
Campaign Result

Category
HVAC

Increase store foot traffic and sales for home & garden/home-related services with DigiROI Marketing!